Your ads get the first purchase
we make the customer worth more after it.
Email Revenue Is The Baseline.
We optimize the customer lifecycle.
Any decent agency can build pre purchase flows and send campaigns. We go further, building the retention systems that keep customers buying after the first purchase.
First Purchase
Paid Ad Conversion & Initial Customer Acquisition
Product Adoption
Unboxing Education, Usage Routines & Habit Coaching
Second Purchase
Core Post Purchase Retention Journey (Earning Order 2)
Replenishment / Renewal
Automated Consumption Timing & Billing Cycle Retention
Loyalty
VIP Tier Rewards, Product Cross Sells & Customer LTV
Win Back
Reactivation Campaigns & Diagnostic Cancellation Saves
| STAGE | LIFECYCLE MILESTONE | RETENTION MECHANISM & GOAL |
|---|---|---|
| 01 | First Purchase | Paid Ad Conversion & Initial Customer Acquisition |
| 02 | Product Adoption | Unboxing Education, Usage Routines & Habit Coaching |
| 03 | Second Purchase | Core Post Purchase Retention Journey (Earning Order 2) |
| 04 | Replenishment / Renewal | Automated Consumption Timing & Billing Cycle Retention |
| 05 | Loyalty | VIP Tier Rewards, Product Cross Sells & Customer LTV |
| 06 | Win Back | Reactivation Campaigns & Diagnostic Cancellation Saves |
How Much Revenue Is Your Brand Quietly Bleeding?
Drag the sliders below to estimate how much incremental revenue your backend email & SMS system should be generating each month.
Let The Revenue Do The Talking.
Zero Speculation.
Evera Nutrition: Leaky Subscribers to Compounding Recurring Revenue
Rebuilt the entire subscription retention engine for Evera Nutrition. Overhauled first 30 days activation, subscriber controls, reason based cancellation saves, and failed payment recovery.
Monthly churn fell from 15% to 8% (46.7% drop). Order 2 retention jumped to 58%, failed card recovery hit 28%, and save rate jumped 2.6x.
Monthly churn fell from 15% to 8% (46.7% drop). Order 2 retention jumped to 58%, failed card recovery hit 28%, and save rate jumped 2.6x.
Other Agencies vs. Nexeraz
Why leading D2C brands fire their traditional email agencies and switch to our margin-protected retention engineering.
Attributed revenue can easily be manipulated.
It is a vague metric that looks impressive on paper, but it is not accurate and never proves if customers are actually coming back.
What happened to the customer after checkout?
Did repeat purchase rate improve? Did purchase frequency increase? Are subscribers staying longer? Did customer LTV grow?
Everyone enters the same static post purchase flow
Purchased Product A? Start Flow A. Regardless of customer tier or purchase history.
Dynamic journeys built around customer behavior
A first time buyer, repeat customer, active subscriber, at risk subscriber, and high LTV VIP never receive the same communication.
Replenishment means waiting 30 days and sending Running low?
Blindly sending a Day 30 reminder without looking at how much quantity they actually purchased.
Replenishment timing based on actual consumption
Quantity purchased, order history, expected depletion rate, and reorder habits drive when replenishment messaging is sent.
Customer wants to cancel? Send a flat discount.
Offering a generic 10% discount to everyone without understanding why they want to leave.
Diagnose why they are leaving & solve the root cause
Too much product? Change cadence. Price? Targeted offer. Not seeing results? Usage coaching. Travelling? Pause. Failed card? Recovery sequence.
Optimize campaigns: More sends, more revenue
Focusing solely on campaign volume while ignoring customer churn and margin erosion.
Optimize the lifecycle: More value from every customer
We protect deliverability, unit margins, and customer experience while driving repeat purchases, renewals, and compounding LTV.
Inside the Designs
Behind $32M+ in Revenue
MRR vs. NON-MRR
Retention looks different depending on how you sell. We build custom retention engines tailored to your specific revenue model.
MRR & SUBSCRIPTION BRANDS
Keep the subscriber through more compounding billing cycles.
Getting someone to click Subscribe & Save is only the beginning. The real compounding MRR comes from subscriber longevity, renewal cadence, and frictionless skips/pauses.
The goal is simple: Build flexibility into skips, pauses, and renewals so staying subscribed is easier than cancelling.
NON-MRR & REPLENISHMENT BRANDS
Get the next purchase before the customer disappears.
Getting the first order is only the start. For non-MRR brands, real profitability comes from turning one time buyers into repeat customers through proactive post purchase education, timely replenishment, and relevant cross sells.
The goal is simple: Get more customers to use the product, experience its value and come back at the right time.
"A subscriber cancelling because they have too much product shouldn't receive the same save offer as someone cancelling because of price. Different problem. Different intervention."
That is actual MRR retention economics.Our Proven retention system.
A systematic 4-stage framework designed to diagnose revenue leaks, engineer high-margin retention infrastructure, and compound customer LTV.
Diagnose & Uncover Leaks
A deep forensic audit of your customer journey, Klaviyo setup, and technical infrastructure.
Identifies 15–30% in leaked backend revenue and fixes inbox placement before sending.
Tailored Retention Architecture
A bespoke strategy built around your profit margins, customer behavior, and brand voice.
Accelerates first-to-second purchase conversion and builds predictable repeat buy cycles.
Creative, Tech & Deliverability
Scroll-stopping design and high-converting copy married to airtight technical execution.
Achieves 99%+ deliverability, cuts subscription churn, and rescues failed payments.
Scale, Test & Compound LTV
Continuous weekly optimization, owner-first collaboration, and predictable compounding revenue.
Drives 25–40% of total store revenue from high-margin retention cash flow.
Diagnose & Uncover Leaks
A deep forensic audit of your customer journey, Klaviyo setup, and technical infrastructure.
Identifies 15–30% in leaked backend revenue and fixes inbox placement before sending.
Tailored Retention Architecture
A bespoke strategy built around your profit margins, customer behavior, and brand voice.
Accelerates first-to-second purchase conversion and builds predictable repeat buy cycles.
Creative, Tech & Deliverability
Scroll-stopping design and high-converting copy married to airtight technical execution.
Achieves 99%+ deliverability, cuts subscription churn, and rescues failed payments.
Scale, Test & Compound LTV
Continuous weekly optimization, owner-first collaboration, and predictable compounding revenue.
Drives 25–40% of total store revenue from high-margin retention cash flow.
Want to see the exact leaks in your customer journey before committing?
THEY FREAKING
LOVE US!
96% Client Retention Rate in 2025/26
"Our Klaviyo account was honestly a bit of a mess when they came in. Some flows were overlapping, others hadn't been touched in probably a year. They cleaned everything up and rebuilt the main automations. Within a couple months flows were doing more revenue than we'd ever seen from them."
"We were sitting at around 16 to 20% of attributed revenue when we started. Last month we were just over 34%. I wasn't expecting it to move that quickly to be honest. Really happy with how things are going so far."
"I'll be honest, I was pretty skeptical about hiring another agency. We'd spent a decent amount with the last one and didn't have much to show for it. It's been completely different with Nexeraz. Communication is better, the work they have done for my subscription brand is amazing! They get the data right."
"These guys are good. Our email revenue is up, campaigns look way better than what we were doing before and they're super responsive whenever I need something. Not much else I can ask for."
"Both the owners are literally top gss! Really awesome at what they do, can't recommend them enough."
"They are always there for you, treat your business like their own, even goes beyond the retention marketing to help you with other things 🙌"
"Helped my brand make 2 million plus in one year just from email & sms marketing. They study your margins and help you make amazing profits, love them!"
"They know RETENTION like nobody else, my MRR and LTV have been so much better, my subscription brand is doing really good overall and they played a huge role."
"Our Klaviyo account was honestly a bit of a mess when they came in. Some flows were overlapping, others hadn't been touched in probably a year. They cleaned everything up and rebuilt the main automations. Within a couple months flows were doing more revenue than we'd ever seen from them."
"We were sitting at around 16 to 20% of attributed revenue when we started. Last month we were just over 34%. I wasn't expecting it to move that quickly to be honest. Really happy with how things are going so far."
"I'll be honest, I was pretty skeptical about hiring another agency. We'd spent a decent amount with the last one and didn't have much to show for it. It's been completely different with Nexeraz. Communication is better, the work they have done for my subscription brand is amazing! They get the data right."
"These guys are good. Our email revenue is up, campaigns look way better than what we were doing before and they're super responsive whenever I need something. Not much else I can ask for."
"Both the owners are literally top gss! Really awesome at what they do, can't recommend them enough."
"They are always there for you, treat your business like their own, even goes beyond the retention marketing to help you with other things 🙌"
"Helped my brand make 2 million plus in one year just from email & sms marketing. They study your margins and help you make amazing profits, love them!"
"They know RETENTION like nobody else, my MRR and LTV have been so much better, my subscription brand is doing really good overall and they played a huge role."
Frequently Asked questions.
Everything you need to know about partnering with Nexeraz, scaling retention revenue, and protecting your profit margins.
We put our money
where our mouth is.
We guarantee to grow your backend revenue within 90 days.
If we don't grow your backend revenue within 90 days, we work for free until we do.
Zero risk on your end.
Let's craft
the future together.
We collaborate with forward-thinking teams to design and build systems for clarity and scale.
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